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RSL’s once loud, proud Hispanic fan base has withered in recent years. Here’s how the club is trying to woo it back.

Under a new front office regime, the organization is reaching out to the Hispanic community, with a new emphasis on marketing, outreach and inclusion.

(Francisco Kjolseth | The Salt Lake Tribune) Members of La Barra Real, a supporter group of almost all Hispanic RSL fans express their passion for the game during a recent portrait. Pictured from left on Tuesday, April 6, 2021, are Exon Avila, Farith Gonzalez, Argeniz Mansfield, Luis Alarcon, Miguel Gomez and Juan Garcia. Some Hispanic RSL fans say their connection with the club has dwindled in the last several years, whether it be due to a lack of high-profile players in that demographic, poor on-field performance or not enough help and messaging in their native language. The club says it wants to connect with the Hispanic fan base more and is currently in the process of launching several initiatives.